Winter’s Eve proved to be a study in cooperation and generosity as the Wimberley Chamber and its new committee, the Wimberley Merchants Alliance, partnered to bring a merry launch to the holidays. Families lined the Cypress Creek bridge to watch Santa roll by in the downtown parade collecting gifts to go to the Christmas Store at the Barnabas Connection. The Grinch, Dr. Seuss’s famous sourpuss made an appearance as did elves, Princess Elsa, and other characters of the season. Businesses provided treats and good deals to shoppers while live music kept spirits bright. Gift givers will enjoy the discounts and specials from Wimberley Merchants called the “12 Days of Cheer” that began December 9 and will end December 21. Watch for details on their Facebook page, Wimberley Merchants Association.
The Chamber partnered with Keep Wimberley Beautiful to judge the holiday decorating contest. KWB judged businesses in two categories — traditional and whimsical. First place in Traditional went to the Artisan’s Co-op and Senior Citizen’s Shop, second place to Jeanne’s Fashions, and third place went to Gold Dust. In the Whimsical category, first place went to Nature’s Choice CBD & Sups, second place to Longleaf Craft Kitchen + Bar, and third to the Old Mill Store. The overall winner in both categories was the Artisan’s Co-op and Senior Citizen’s Shop.
The Chamber’s Executive Director, Becca Hancock said, “Winter’s Eve was wonderful, it was a great success. Not only did Santa collect many thoughtful toys from the generous people of Wimberley, the business community pulled together to create something befitting our town. We appreciate the hard work of our businesses, musicians and volunteers who made the event fun for everyone. I especially want to thank Helena Hauk, President of the Wimberley Merchants Alliance Committee for her tremendous work.”
